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The most successful companies in business today [are] fundamentally different. Where traditional companies push out messages and products, these companies pull customers in. Like the sun in a solar system, they create a gravitational field that pulls customers into orbit. They go beyond customer loyalty to building customer gravity. Read more ...
We are in the midst of a social revolution brought on by new communication technologies. The dictionary gives us two different definitions of revolution: (1) a sudden, radical change and (2) a celestial body going round in orbit. One definition implies disruption, the other continuity. Which type of revolution are we in? Read more ...
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TITANIC BUSINESS LESSONS (IN 3D)
Next month the blockbuster movie The Titanic is being re-released in 3D. The film depicts a massive iceberg looming over the “unsinkable” ship with the crew scrambling to avoid a head-on collision. We usually think of threats in this way: something big and dangerous. But the real story of the Titanic paints a different picture. It is a story that, while less dramatic, offers important lessons for leaders navigating their organizations through icy waters.
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MINDSHIFTS: Mental Models for Rapid Change
In a digital age, communication requires more than the right message in the right channel. The right context is essential to navigate complexity and manage times of rapid change. An upcoming talk at Melcrum's Digital Comms Summit will show leaders how to spot the mental models secretly at work in your organization, develop new models for more effective communication, and learn how to produce a "mindshift" to higher levels of performance.
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If the world seems a little disorienting these days, there is a good reason. Fundamental changes are happening -- tectonic shifts - affecting every aspect of society.
>> From the role of media to the source
of market advantage.
>> From individual identity to organizational
structure.
>> From the role of brands to the nature of leadership.
The signs are all around if you know where to look.
>> My Tweets on Tywlah
>> Follow me @MarkBonchek